Development of Culturally Appropriate COVID Materials
Ensuring all communities have access to timely, relevant, and culturally appropriate information related to COVID-19 is a key piece of the Just Recovery initiative. A communications partner or partners will be solicited for the development of an appropriate communications strategy, as well as participate in the identification and tailoring of key messages, development of subsequent communications materials, and guidance on dissemination.
Development of Broader Public Health Messaging
In addition to communication around COVID-19 guidance there is also a need for communication that addresses broader narratives of health. Disparities experienced by COVID-19 are driven by the same factors that contribute to other health disparities, and narrative around health is traditionally one that leans heavily on individual behavior and neglects the role of underlying systems and structures in the development of health and perpetuation of health disparities.
Partnership for the Dissemination of Materials
Ensuring that key materials and information are easily accessible and shared broadly with target communities is critical for public health communication. The development of a broad, diverse communications network helps to ensure that materials developed are received and shared in a timely manner. Partners from target communities across the state will be identified and recruited for participation in a dissemination network, whose primary role will be to receive and share relevant communications with their partners and community. The dissemination network will also support the identification of other relevant communication methods and channels to expand the reach of information.
Evaluation support is critical to ensure that knowledge gained from this project is appropriately documented and disseminated. An evaluation lens will be leveraged across the initiative broadly, with the expectation that the evaluation partner will support assessment across all aspects of the work, including support for the development of appropriate metrics, documentation of lessons learned and challenges experiences, capturing project success, and generally packaging knowledge and insights gained from this project for dissemination.