Gina Larsen

Position title: Communications Specialist


Gina has a wealth of experience in health communications in both patient-centered and provider-colleague settings. For more than two decades, she has created strategic content and meaningful connection within the realms of primary care, clinically integrated networks, long term care for older adults, and spiritually integrated mental health care. In her role at MATCH, Gina works in tobacco control and prevention to equip and empower local coalitions throughout Wisconsin to reach their audiences with relevant messages that motivate healthy choices. Gina is a graduate of the University of Wisconsin. She lives in Neenah, Wisconsin, with her husband. Together they enjoy visiting their two college-age children, traveling, experimenting with new recipes, and hiking and kayaking. She also loves fine-tip Sharpies, all things Tudor history, propagating native plants from seed pods, and creating art.